Client: Arab African International Bank
Agency: Designframe Corp
Direction: Mahmoud Arafa
Design: Bashar Shash, Heba Mahmoud
To reach the hearts and minds of high-net-worth individuals, Designframe used cutting-edge persuasive tactics.
The Wealth Management campaign was based on subliminal persuasion tactics, in which text and visuals are interwoven to deliver a compelling persuasive message that sells and brings results.