Client: Arab African International Bank
Agency: Designframe Corp
Direction: Mahmoud Arafa
Design: Bashar Shash
“Leap in Time” captures AAIB’s bold leap into a future shaped by digital transformation while staying anchored in its legacy of strength and stability. The design balances dynamic, futuristic visuals with structured layouts to convey progress, resilience, and disciplined action, as emphasized by themes like Accelerating Transformation and Discovering Limits and Blazing Through Them. Bold typography and a modern color palette symbolize AAIB’s strength and innovation, while elements of motion and connectivity represent the bank’s strategic embrace of digital technology and customer-centric solutions. This concept highlights AAIB’s forward momentum while staying rooted in its core values.